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Momentum Isn't a Plan: What Midway Businesses Need Before Expanding

Expanding a business requires more than confidence — it demands a concrete plan for hiring, funding, operations, and customer growth before you commit. According to U.S. Bureau of Labor Statistics data, nearly two-thirds fail within a decade, and those hazards don't disappear once you're established. For businesses along the Midway corridor, where University Avenue connects Capitol Hill to campus through one of the Twin Cities' most dynamic commercial neighborhoods, thoughtful expansion planning separates