May Member Luncheon: Business Success Story - Tameka Jones, Lip Esteem

Tameka Jones, Lip Esteem

Lip Esteem LLC is a quality plant based, gluten and cruelty free lipstick and lip care cosmetic line created right in the midst of Covid 19. Founder and CEO, Tameka Jones also holds her BA in Youth Development and facilitates self esteem groups, empowers and mentors adults and young ladies in inner beauty vs. outer beauty. As a black owned and woman owned local business, she aims to highlight and show how lipstick can not only brighten your smile, but how it can also be empowering. A born-and-raised Rondo girl she is pleased to keep her roots in the Midway. 

Tameka Jones
After decades as a makeup artist, Tameka Jones used her downtime during the pandemic to rethink her path. The result? A line of her own, Lip Esteem, a Black woman–owned beauty start-up

“My friends represent all shades of beauty,” says Jones, whose company won the 2022 New Kid on the Block Award from the City of St. Paul. “It’s important to me that everyone can wear my hues.”

As a born-and-raised Rondo girl, it was essential for Jones to come back and open her store in the community she holds close to her heart. Lip Esteem is located at 876 Selby Avenue.